“Encanto ” “Ghosbusters: Afterlife” (Sony Disney)Īs the soft opening of Warner Bros.’ “King Richard” demonstrated last weekend, adult dramas have struggled at the box office this year but MGM’s “House of Gucci” set a new post-shutdown high for the genre with a $21 million five-day start despite mixed reviews - including a 61% Rotten Tomatoes score. Execs at Disney say they are taking that into account as they appraise the film’s performance over the next month before it hits Disney+ on Christmas. “Encanto” may also be underperforming because many parents simply aren’t ready to take their kids back to theaters yet. But “Ghostbusters: Afterlife” is a four-quadrant film that is aiming for both sides of this divide. “Knives Out” in 2019 or “Ralph Breaks the Internet” vs. Usually, a Disney Thanksgiving release targeting families dominates against a newcomer that aims more for general audiences, like “Frozen II” vs. It’s also worth noting that “Encanto” split both general and family audiences with “Ghostbusters: Afterlife,” which held well after its $44 million opening last weekend and added $35 million over the holiday. And while that doesn’t put a dent in Hollywood’s hope that 2022 will see a return to normal, many are reassessing just how strong this holiday season’s box office will be. But as Laemmle Theaters president Greg Laemmle noted last week, a mix of COVID-19 concerns and families prioritizing in-person visits has knocked trips to the cinema down the list of things to do.
19 release date to Memorial Day weekend next year. Perhaps this weekend could have gotten closer to pre-pandemic levels if Paramount had not moved “Top Gun: Maverick” from a Nov. The total is even down 37% from the $226 million grossed in 2014, one of the lowest-grossing Thanksgivings of the past decade.
On the other hand, that $142 million total is 46% down from what was grossed in Thanksgiving 2019, when “Frozen II” pushed overall grosses to $262 million. On the one hand, the estimated $142 million grossed over the five-day Thanksgiving weekend is a world away from the mere $21.3 million grossed last year, when the overwhelming majority of theaters were closed and the world was bracing for a winter in which COVID-19 infection rates would spike through the roof. Overall Thanksgiving numbers are still down 46% Here are the five big takeaways from 2021’s Thanksgiving filled with hope and dread for Hollywood.ġ. Despite those successes, there’s still a long way back to normal for the box office as overall numbers are over $100 million short of what was seen on Thanksgiving weekend in the 2010s.
For theater owners and studio execs alike, the 2021 box office has been a true test of the film industry’s near-immovable optimism, and Thanksgiving weekend offered a mix of encouraging and sobering returns.ĭisney’s animated family film “Encanto” and MGM’s biographical crime drama “House of Gucci” both set new post-shutdown standards for their respective genres, while Sony’s “Ghostbusters: Afterlife” is continuing the hot streak the studio has been on this fall.
0 kommentar(er)
